Gleb Tsipursky
Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases. His expertise and passion is using pragmatic business experience and cutting-edge behavioral economics and cognitive neuroscience to develop the most effective and profitable decision-making strategies. A best-selling author, he wrote Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (2019), The Truth Seeker’s Handbook: A Science-Based Guide (2017), and The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships (2020). Dr. Tsipursky’s cutting-edge thought leadership was featured in over 400 articles and 350 interviews in Fast Company, CBS News, Time, Business Insider, Government Executive, The Chronicle of Philanthropy, Inc. Magazine, and elsewhere.
His expertise comes from over 20 years of consulting, coaching, and speaking and training experience as the CEO of Disaster Avoidance Experts. Its hundreds of clients, mid-size and large companies and nonprofits, span North America, Europe, and Australia, and include Aflac, IBM, Honda, Wells Fargo, and the World Wildlife Fund. His expertise also stems from his research background as a behavioral economist and cognitive neuroscientist with over 15 years in academia, including 7 years as a professor at the Ohio State University. He published dozens of peer-reviewed articles in academic journals such as Behavior and Social Issues and Journal of Social and Political Psychology.
He lives in Columbus, OH, and to avoid disaster in his personal life makes sure to spend ample time with his wife. Contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, follow him on Twitter @gleb_tsipursky, Instagram @dr_gleb_tsipursky, Facebook, YouTube, RSS, and LinkedIn. Most importantly, help yourself avoid disasters and maximize success, and get a free copy of the Assessment on Dangerous Judgment Errors in the Workplace, by signing up for his free Wise Decision Maker Course.
Why Most Organizations Are Getting AI Adoption Wrong
Getting AI adoption wrong means focusing on better AI instead of better judgment. Organizations gain the most when employees understand their own limits and know when to trust or challenge AI, unlocking stronger performance and wider productivity gains.
AI Adoption Looks Widespread Until You Measure It
AI adoption is accelerating, but real value comes from embedding AI into everyday workflows, upskilling employees, and aligning leadership and workforce expectations to close the gap between strategy and daily execution.
Gen AI Promise Depends On a Learning Culture Revolution
A strong learning culture is key to fulfilling the AI promise, aligning AI learning with business goals, leadership support, collaboration, accessible resources, and recognition to drive innovation, adoption, and measurable results.
AI-Ready Regions And Teams Are Redefining Tech Strategy
AI-ready organizations gain the most value from AI by treating it as a governed system, not just a tool, using verification, training, and strong oversight to boost productivity while maintaining trust, accuracy, and engineering judgment.
Gen AI Thrives When Employees Lead the Charge
AI thrives when organizations pair gen AI pilot programs with employee participation, using real-world feedback to refine tools, reduce risks, build trust, and accelerate successful adoption at scale.
Why the Best Gen AI Champions Are Hiding in Plain Sight
AI champions accelerate Gen AI adoption by building trust, mentoring peers, and showcasing real-world wins, turning resistance into engagement, boosting efficiency, and creating a culture of innovation that drives lasting organizational change.
Myth-Busting Gen AI Fears to Create a Culture of Confidence
Busting gen AI fears in the workplace requires education, transparent leadership and early success stories.
Why Your Employees Aren’t Hearing You on Gen AI Transformation
Successful AI transformation depends not only on technology but also on clear, consistent, multi-channel communication that keeps employees informed, engaged, and involved in the change process.
Generative AI Is Reshaping Work Exactly As Expected
AI is reshaping work by expanding roles, increasing multitasking, and accelerating productivity, but companies must set healthy guardrails and rebuild entry-level pathways as AI automates traditional starter tasks.
Forget Algorithms—Gen AI Feedback Is the Real Advantage
AI feedback drives continuous improvement in Gen AI tools by helping organizations adapt faster, improve user satisfaction, boost efficiency, and create a culture where employee insights lead to smarter innovation and better results.