Gleb Tsipursky
Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases. His expertise and passion is using pragmatic business experience and cutting-edge behavioral economics and cognitive neuroscience to develop the most effective and profitable decision-making strategies. A best-selling author, he wrote Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (2019), The Truth Seeker’s Handbook: A Science-Based Guide (2017), and The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships (2020). Dr. Tsipursky’s cutting-edge thought leadership was featured in over 400 articles and 350 interviews in Fast Company, CBS News, Time, Business Insider, Government Executive, The Chronicle of Philanthropy, Inc. Magazine, and elsewhere.
His expertise comes from over 20 years of consulting, coaching, and speaking and training experience as the CEO of Disaster Avoidance Experts. Its hundreds of clients, mid-size and large companies and nonprofits, span North America, Europe, and Australia, and include Aflac, IBM, Honda, Wells Fargo, and the World Wildlife Fund. His expertise also stems from his research background as a behavioral economist and cognitive neuroscientist with over 15 years in academia, including 7 years as a professor at the Ohio State University. He published dozens of peer-reviewed articles in academic journals such as Behavior and Social Issues and Journal of Social and Political Psychology.
He lives in Columbus, OH, and to avoid disaster in his personal life makes sure to spend ample time with his wife. Contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, follow him on Twitter @gleb_tsipursky, Instagram @dr_gleb_tsipursky, Facebook, YouTube, RSS, and LinkedIn. Most importantly, help yourself avoid disasters and maximize success, and get a free copy of the Assessment on Dangerous Judgment Errors in the Workplace, by signing up for his free Wise Decision Maker Course.
8 Key Steps for Effective Leadership Decision Making to Avoid Decision Disasters
Effective leadership decision making on critical decisions involves: 1) Deciding the decision criteria; 2) Weighing importance of criteria; 3) Grading your options using the criteria; 4) Checking with your head and gut; 5) Sticking to your choice.
How to Evaluate Unconscious Bias Caused by Cognitive Biases at Work
To address unconscious cognitive biases in your workplace, you need to evaluate thoroughly their impact on your own professional activities, as well as more broadly in your team and organization, and make and implement a plan to address the problem.
8 Key Steps to Prevent Failure in Implementing Decisions or in Managing Projects and...
To prevent a project or process disaster, imagine that it completely failed. Then, brainstorm all plausible reasons for failure, and generate solutions to these potential problems. Integrate these solutions into your project or process.
To maximize project or process success, envision that it succeeded spectacularly. Brainstorm likely reasons for such success, and generate strategies that would lead to such success. Integrate these strategies into your project or process.
3 Steps to an Intentional Life
Source: KyuOh/iStock
Are you getting all you want? Are you achieving all of your goals and succeeding in...
The Pro-Truth Pledge prompts truthful behavior, according to psychology studies
Traditionally, identifying truth in politics comes from mainstream media and its fact checking. A recent Gallup poll, however, showed that only 29 percent of...
When Should You Go With Your Gut in Business Relationships?
Caption: Business professional holding stomach (HansMartinPaul/Pixabay)
Let’s say you’re interviewing a new applicant for a job and you feel something is off. She says all...
(Dis)Trust in Science: What Can We Do About the Scourge of Misinformation?
Caption: Woman looking at homeopathic medicine (Wikimedia Commons)
At least 10 US children died and over 400 were sickened after taking homeopathic teething medicine laced...
When Truth Isn’t Truth
Caption: Photo of Rudy Giuliani (Courtesy of Gage Skidmore)
“Truth isn’t truth” according to Rudy Giuliani, a statement he made on August 19th on NBC’s...
Does the Starbucks Anti-Bias Training Go Against Human Nature?
Caption: Photo of Starbucks coffee store sign (Courtesy of Wikimedia Commons)
On May 29, over 8,000 Starbucks stores across the US closed their doors for...
We Need to Address the Danger from Trump’s Fake News Awards
Donald Trump’s “Fake News Awards” for what he calls “the most corrupt & biased of the Mainstream Media” have drawn mockery. However, behavioral science...